docs(comms): TL;DR prologue for README (comms-etiquette v1.0, nextcraft#2)

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 # Nextcraft

-AI-native outcome school + marketplace — graduates prove what they can build, not what they can write.
+**TL;DR** — AI-native outcome school + marketplace — graduates prove what they can build, not what they can write. This file is the front door: three install channels, dev setup from a clone, and the CLI reference; the admin runbook for standing the stack up on a server lives in [deploy/README.md](deploy/README.md).

 ## Quickstart